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Monday, June 4, 2012 10:59 PM EDT

Coke Freestyle Soda Machine

 

NEW BRITAIN — When the Central Connecticut State University Student Union Board of Governors heard about it last month there were high fives, applause and celebration.

The news was not about a new curriculum, some well-known speaker coming to campus or some ritzy event.

Rather, the students were told there would be two new Coca-Cola freestyle machines installed in the cafeteria in the Student Center.

The old-style machines, which began dispensing 125 different Coke brand drinks last week, is already a hit with students and staff alike.
CCSU is the first college in New England and only the sixth in the nation to experiment with the freestyle machines — a hot new trend within the beverage industry.

“The machines offer a lot of brands that are not bottled and can’t be found anywhere else,” said Joseph Leal, retail manager for food services

at CCSU. “Peach Fanta is a hit, it’s very hard to get. Although the most popular remains regular Coca Cola. There are certain things you just don’t mess with.”

Erin Murray, a 21-year-old CCSU senior and chairwoman of the Student Union Board of Governors, said that her fellow students have followed the freestyle machines on Facebook and are big fans.

“We were all so excited,” said Murray, whose favorite brand is peach Sprite. “It’s a big hit and is just awesome. Hopefully, we will be able to attract more students to the student center.”

The machine is 29 inches by 3 feet and is made by Pinnafarini, the same company that makes the bodies for Ferrari cars.

The 1950s look, many say, makes the machines even that more attractive.

The machines offer 21 brands of Coke, including Coca Cola, Sprite and Hi-C.

Within those 21 brands, there are 104 subsets.

For example, if you press on Coca Cola, there are six subsets of Coke including cherry, vanilla, orange, raspberry, lime and cherry vanilla.

The sodas are $1.89 each and include 80 drinks that are low calorie or no calorie and 70 drinks that are

caffeine free or diet.

Amanda Hernandez, a CCSU summer student from Bloomfield, was getting an orange Coke with her lunch last week.

“It’s pretty cool. There is such a big variety,” Hernandez said.

Coca Cola, Leal said, tracks each unit it sells to see what drinks are more popular with students.



Robert Storace can be reached at (860) 225-4601, ext. 223, or at rstorace@bristolpress.com.

 

 

 

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